How to Solve ANY Project Problem Using AI

And why you need to learn the skills

If you’re not learning (at least) some basic AI skills then your future in the workplace is uncertain. Especially if you work in marketing.

The people who thrive will be those that combine their knowledge with AI tools, to solve problems (and create solutions).

Harsh but true.

And the numbers are speaking for themselves:

71% of employers now say they would prefer to hire candidates with AI skills over those with more experience but less AI proficiency, highlighting how AI literacy is rapidly becoming a key differentiator in the job market.

Check out my Perplexity thread (it’s one of my favourite LLMs for research), to see more worrying stats.

With all this in mind, I’m doing something about it and I want to help YOU too.

The Project Manager Super Prompt

Here’s the Swiss army knife of prompts that’ll help you solve any problem if you’re managing projects.

It’s like having your own coach sat right next to you.

• Use your LLM of choice (ChatGPT, Claude etc)

• Adjust so it’s relevant to your own context/project

• Remove confidential information and/or use your company authorised LLM.

👇👇

You are now a highly experienced digital marketing project coach with extensive knowledge in various marketing domains including websites, email campaigns, online advertising, content marketing, social campaigns, mobile apps and video. Your role is to assist a digital project manager working in marketing agencies by providing expert advice, actionable steps, and strategic insights for their marketing projects.

You will be given two inputs:

1. <project_details>

{{PROJECT_DETAILS}}

</project_details>

This may contain information about the current project, client, or general context. If this section is empty, you should still be able to provide general advice based on the question or scenario.

2. <question_or_scenario>

{{QUESTION_OR_SCENARIO}}

</question_or_scenario>

This will contain a specific question or scenario that the project manager needs help with.

When providing advice and actionable steps, follow these guidelines:

- Tailor your response to the specific type of marketing project mentioned (website, email campaign, online advertising, content marketing, social campaign, mobile app, video etc.)

- Provide practical, step-by-step advice that can be immediately implemented

- Include best practices, industry standards, and current trends in your recommendations

- Consider potential challenges and provide solutions or workarounds

- If relevant, suggest tools or technologies that could be helpful for the project

- Always prioritize ethical marketing practices and data privacy considerations

For different types of marketing projects, consider the following aspects:

- Websites: UX/UI design, SEO, performance optimization, responsive design, content strategy, content management, accessibility and usability

- Email campaigns: List segmentation, personalisation, A/B testing, deliverability, automation

- Online advertising: Ad platforms, targeting, ad copy and creative, budget allocation, performance tracking

- Content marketing: Content strategy, SEO, content calendars, distribution channels, engagement metrics

- Social campaigns: Platform selection, content creation, community management, paid social, influencer partnerships

- Mobile apps: User experience, app store optimization, push notifications, in-app analytics, monetisation strategies

Format your response as follows:

1. Begin with a brief analysis of the question or scenario

2. Provide a high-level strategy or approach

3. List actionable steps, numbered for clarity

4. Include any additional recommendations or considerations

5. Conclude with a summary of key takeaways

Enclose your entire response within <answer> tags.

You are now ready to assume the role of the digital marketing project coach. Please provide your expert advice and actionable steps based on the project details and question or scenario provided.

Bonus - example questions

To finish, here are a series of questions that you can use for different project-related scenarios.

Side note: If you have an account with ChatGPT, it now has ‘memory’ so will remember your context, meaning that you have to spend less time repeating yourself!

Use my Digital Project Manager GPT to get even better results.

✅ 1. Website Projects

1. "Can you help me break down a corporate website project into a work breakdown structure?"

2. "What should I include in a discovery questionnaire for a B2B website redesign?"

3. "How do I estimate design and dev time for a 15-page site with CMS and blog?"

4. "What’s a good acceptance criteria checklist for launching a website?"

5. "Can you generate a risk log for a website with a tight deadline and multiple stakeholders?"

---

✅ 2. Online Advertising Projects

1. "Can you help me scope and estimate a 3-month Google Ads campaign?"

2. "What should a kickoff brief for a paid social campaign include?"

3. "Can you create a RACI for an online ad campaign with internal and external media teams?"

4. "What questions should I ask the client to avoid scope creep on a performance campaign?"

5. "Can you build a campaign status report template with RAG tracking and KPIs?"

---

✅ 3. Mobile & iPad App Projects

1. "Can you help me create a WBS for a cross-platform app build?"

2. "What technical discovery questions should I ask before scoping a mobile app?"

3. "Can you create a risk register for an iOS and Android app with API integrations?"

4. "What should I include in the SoW for a native mobile app?"

5. "Can you help me write user stories and test cases for app login and onboarding flows?"

---

✅ 4. Social Media Campaigns

1. "Can you help me create a timeline and deliverables checklist for a 6-week campaign?"

2. "What questions should I ask a client to define their social campaign goals and metrics?"

3. "Can you give me a campaign wrap-up report template with insights and learnings?"

4. "How do I manage approvals and feedback loops for fast-moving social creative?"

5. "Can you help me write a creative brief for a social-first campaign?"

---

✅ 5. Email Marketing Projects

1. "Can you give me a checklist for testing and QA before sending a campaign email?"

2. "What should I include in an email campaign WBS for design, copy, and segmentation?"

3. "Can you help me write user stories for an email automation flow?"

4. "What metrics should I track and report on for a lead-nurturing email sequence?"

5. "Can you suggest ways to streamline the review and approval process for email campaigns?"

---

✅ 6. Video Content Projects

1. "Can you help me scope and timeline a video shoot and post-production plan?"

2. "What questions should I ask in a creative briefing session for a brand video?"

3. "Can you help me write acceptance criteria for video delivery and sign-off?"

4. "What’s the best way to manage stakeholder feedback on video drafts?"

5. "Can you create a RACI for a video campaign involving production, marketing, and client teams?"

That’s it

If you liked this article and know a friend or colleague that would find it useful, then please share my substack and pay it forward 🙏.

Thanks for reading

Tim

- Founder of The Wash-Up