Welcome to The Wash-Up!
Practical AI and delivery tactics for agency people who ship real work
The Wash-Up is a weekly newsletter for project managers, account managers, and delivery leads working inside agencies.
Every edition takes one real problem and gives you something you can use that week. No fluff. No AI hype. No advice that only works if you have zero clients and infinite time.
This is for you if you’re juggling multiple projects, tight timelines, and shifting priorities. And trying to figure out where AI actually fits in your work.
This is not for you if you’re looking for get-rich-quick automation tricks or motivational filler. There are plenty of those. This one is different.
What you get each week
AI for project managers - How to use AI on real projects without creating more work or compliance problems.
Automations that actually work - Real workflows you can copy. Client reporting, status updates, project check-ins. Built in n8n, not theory.
Career growth for PMs - From task manager to strategic operator. The skills AI can’t replace.
AI product strategy - Building AI tools and process inside agencies. What actually works in trenches.
Problem-solution delivery - One PM problem. One clear solution. Every week.
If any of this sounds familiar, you belong here:
Someone told you to “use AI” but nobody showed you how. The few times you tried, it created more work.
You spend hours formatting reports, writing briefs, and chasing approvals instead of doing the work that actually matters.
You’re switching between projects, emails, Teams, and meetings so often that your brain never gets a clear run at anything.
Scope creep is a weekly event. Clients change requirements. Stakeholders shift priorities. You absorb it all and smile.
Every project starts from scratch. No systems. No templates that anyone actually follows. No repeatable process.
You’re reactive. Always fixing problems. Never ahead of them.
You’re working harder but not getting further. The promotion feels distant. The burnout feels close.
You know AI is here to stay. You’re not scared of it. You’re just worried you’re falling behind the people who’ve already figured it out.
You tried ChatGPT, got vague answers, and wondered what all the fuss was about.
You want to get better at your job but you genuinely don’t have time to figure it all out alone.
If you nodded at three or more of those — stay.
Who am I?
I’m Tim. 20+ years in product, digital delivery and across healthcare, finance, insurance, motorsport, and FMCG.
Currently AI Product Manager inside a 300-person global agency, building AI products, systems and workflows for AI transformation and real client work.
I’ve been the person in the room when the deadline was absurd and the scope was growing. That’s the experience behind every edition.
Everything is free.
Hit subscribe and it lands in your inbox every week.