The Wash-Up

The AI Project Rulebook for Agencies

Five rules for using AI on client work — pin these to your desk!.

Jul 1 • Tim Houghton

June 2026

I Could Keep Guessing. Or I Could Ask.

Shape the content that you really want.

Jun 22 • Tim Houghton

1

May 2026

How agencies actually get AI live with clients

The 4 levels of maturity, why most stall at level 2, and the 8-step playbook for the agencies who intend to win.

May 26 • Tim Houghton

1

5 Career Mistakes That Keep PMs Stuck as Task Trackers

How to stop being treated like a glorified admin without changing jobs.

May 13 • Tim Houghton

1

The 80/20 Rule Of Getting Good Copy Outputs From Your LLM

How to lead your copywriter into AI without burning hours or losing brand voice.

May 9 • Tim Houghton

1

1

How to Solve Your Biggest Problems by Going for a Walk

Why your best thinking will never happen at your desk.

May 1 • Tim Houghton

April 2026

4 Steps To Build A Persistent AI Project Manager That Already Knows Your Client, Your Deliverables, And Your Stakeholders

Stop re-explaining your clients to AI. Set it up once and move on

Apr 23 • Tim Houghton

1

1

How To Scope A Project In Under An Hour Using Any LLM (With Every Prompt You Need)

WARNING: Powerful Prompts Inside

Apr 17 • Tim Houghton

Welcome to The Wash-Up!

Practical AI and delivery tactics for agency people who ship real work

Apr 4 • Tim Houghton

1

70% of Companies Use AI. Only 12% of PMs Are Actually Getting Value

What I found when I dug into the research on AI and project management.

Apr 1 • Tim Houghton

March 2026

How To Get Hired In 2026 Without Submitting A Single Application

And why the smartest career move has nothing to do with your CV.

Mar 10 • Tim Houghton

1

AI Isn't Useless In Project Management. Your Project Data Is

Why the PMs calling AI useless are diagnosing the wrong problem.

Mar 4 • Tim Houghton